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Tuesday, 13 March 2018

Disabled people call on brands to be 'braver' as study uncovers stigma around visibility in ads

Disabled people call on brands to be 'braver' as study uncovers stigma around visibility in ads
- 54% said they wished brands would be "braver" in showing "people like me" in their ads. 72% of those with mental disabilities wanted to see themselves better reflected in advertising. Michael Brown, head of insight at UM, remarked: “The disabled are perhaps the final frontier for UK advertising, the last ...